This case study highlights our 8-year partnership with Taboola, a leading New York-based ad tech company. We supported their rapid R&D growth by hiring over 20 dedicated engineers across backend, data science, and mobile.
Between 2018-2019, Taboola identified a strategic opportunity to push the boundaries of mobile innovation and redefine how users engage with digital content. Known for its forward-thinking culture and rapid innovation cycles, Taboola set out to expand its mobile ecosystem and bring new experiences to customers a global scale.
However, Israel’s mobile talent market was becoming increasingly competitive, making it challenging to secure the high-caliber developers needed to sustain this pace of growth. To maintain its leadership position, Taboola needed a partner capable of matching its speed, innovation, and technical ambition.
Our collaboration was built around four key pillars that reflected Taboola’s visionary approach:
Our approach was built around creating seamless integration with Taboola’s in-house teams and ensuring immediate impact from day one.
We assembled a dedicated engineering team tailored to Taboola’s product needs - senior mobile developers and QA specialists who shared the company’s obsession with performance, precision, and innovation. Each hire was pre-vetted for both technical excellence and cultural fit, ensuring an instant connection with Taboola’s fast-moving environment.
From sprint one, our engineers operated as part of Taboola’s internal ecosystem - participating in stand-ups, code reviews, and product planning sessions. This level of collaboration ensured that 5Blue talent worked as an extension of Taboola’s own R&D, not an external contractor.
Our team helped Taboola accelerate the delivery of new mobile features, reducing release cycles and increasing overall product velocity. With a focus on reliability and performance optimization, 5Blue’s engineers enabled Taboola to bring user-centric innovations to market faster and more efficiently than ever before.
As Taboola’s roadmap evolved, so did our collaboration. 5Blue’s flexible engagement model allowed the company to scale engineering capacity dynamically, ensuring that critical milestones were met without compromising quality or timelines.
We delivered a product so successful our client adopted the entire outstaffing team to create a new in-house department. This allowed them to enter a new niche with minimal risk and expert talent already in place.
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